Badrinarayanan: I was hopelessly jobless and
nothing in sight in the post Bahrain years of 2004. Even the wine business on
Sriperumbudur, despite astrological predictions, came a cropper.
My neighbor, Murali at M90/6, took
pity and circulated my resume to his company owner. That’s how I met Badri in
an interview. His office was on Old Mahabalipuram near Halda. The roads were
mud ones and hopelessly bumpy, a stagnating pool of water where buffaloes
strayed, and Sinex factory was a one-storied bungalow and built to save costs.
The walls were like starch paper and there was a fragileness about them; you
felt a heavy shower could flatten the whole edifice down.
At the factory, a new world
opened to me. People hammering rods or electric sparks flying out as they made
“indoor creative display systems”. These are devices kept typically in a
consumer good dealer to bombard brand messages to the customer; from a simple
banner stand, a backdrop with life-images, or those flow images or even kiosk
stands. Sinex was in the forehead in this business and this Perungudi was a SME
unit.
There was always a lot of
elegance about Badri. He is a handsome man, prominent mustache, long nose and a
wheat complexion. His crop of hair was still healthy and full for a 50 year old
man. He is a first-time entrepreneur and an awesome reputation in the trade.
Badri was one of those super cool persons who don’t react to violent stimulus;
instead seek solutions more prosaic but tranquil. I goofed up once big time; I
was on work for a fortnight and my compensation was not fixed. Our work in
preparation for Pop Asia 2005 put us very much together and we became chummy. I
politely reminded him the issue a couple of times but no answer was forthcoming.
Once he said,” Rs.17,500” as the figure, I gave him half-an-hour lecture on
“aspiration salary”, “competence salary” etc. Any other man would have fired me
on the spot and Badri almost did but destiny was on my side. My cell was
switched off otherwise my trip to Mumbai the next day would have been cancelled.
After this incident, I moved
to the Marketing office in Nandanam and having to report to SDP. Badri never
quite forgave that “lecture” incident and maintained a safe distance in his
interactions with me. Badri would come in a chauffeured Qualis and engage in
long discussions with SDP on the progress. At work, Badri held all the answers;
he decided the pricing, he knew the material costs and labour and there was not
one among the 120 odd employees with that kind of expertise. He frequented
China a lot and signed up some truly innovative products; the digital scroller
for one. Badri never got into ticklish situations or out-shouted someone or
played dirty in his interactions. He was the boss, the supreme owner and he comported
himself like royalty; a nod and a smile from far before reaching his car. The
word is “savoir faire” from French and “sangfroid” from German; one meaning
“act appropriately” and another “calmness or composure under trying situation” that defines Badri in two words.
Badri stays in Besantnagar and
I get a see quite a lot of him in the morning walks at Eliot’s. He would be walking
in a frenetic pace with 4 other friends in tow. Badri was once afflicted with an
exhaustive syndrome that inflicted one with tiredness right from waking up. A
state where no amount of sleeping or lying in bed sufficed! He found a lot of
relief from “Art of Living” breathing schedules and now a daily practitioner.
Badri is a rich man. He is a
passionate member of Rotary club, the famed “3230” district. They are in the
forefront of organizing Chennai runs or bring musicians from Pakistan or take
up rural villages projects. Badri does not smoke but enjoys his drink. He is a
regular family man devoted to his wife and two sons.
I worked for him for over
a year and a half in 2005-06, and he always spelt class to me.
Post Script (2017): Occasionally I go for Swamiji’s weekend
lectures at Vidyamandir and my eyes spots Badri in the audience. We share a
smile and at the end of the class, he’s one of the volunteers to roll the straw
mattresses. That grace, slow and deliberate movement and speech and little
wonder, he is a flourishing businessman. He is the kind of person I would like
to be in my next birth if the Lord were to assign me for drawing my own chart.
Verdict: Sattwic
Lesson to be learnt: That patience and calm exterior is
exemplary. Badri is one of the finest example of how a “calm” mind is superior
to an “impressionable” one.